In the competitive landscape of global cryptocurrency exchanges, technology alone can no longer fully meet user needs. The real challenge now lies in breaking through language and cultural barriers to achieve next-level service upgrades. On July 21, BitMart announced the adoption of its new brand name in Chinese “币市”, along with a range of localization initiatives, signaling the start of a new phase in deepening its connection with Chinese-speaking users.
Brand Upgrade: Connecting with Chinese-speaking Users through “币市”
This brand upgrade goes far beyond a simple name change—it is a clear manifestation of BitMart’s strategic commitment to diversity, openness, and deeply localized services. By leveraging the approachable brand image of “币市,” BitMart aims to build stronger bonds with the greater Chinese community and provide a trading environment more attuned to local usage habits.
The upgrade includes enhancements to brand visuals, app and website localization, and refined customer service communication—all designed to create a seamless, natural, and user-friendly trading experience for Chinese-speaking users. Industry observers believe these measures not only strengthen BitMart’s community ties, but also demonstrate its determined effort to deepen its roots in local markets and elevate the user experience.
Enhancing Services: Multi-Pronged Approach with Products, Risk Control, and Security
On the product side, responding to user feedback, “币市” continually introduces innovative features and exclusive activities for users. Offerings include a new Spot Discovery Zone, the “Futures King Trading Tournament”, VIP service windows, and next-generation AI-powered trading tools such as “Beacon” and “X InSight,” catering to both beginners and high-frequency traders.
“币市” prioritizes compliance and risk management, actively applying for a Hong Kong cryptocurrency license and laying out an early foundation in global financial regulation. In terms of security, has implemented multi-signature wallets, cold and hot wallet separation, two-factor authentication (2FA), and, more recently, a slippage compensation mechanism to truly safeguard trader interests and reinforce transparent disclosures.
To foster a localized ecosystem, “币市” has launched a series of community engagement and brand activities. The ongoing mascot naming contest—with popular suggestions like “Bibao” and “Jiojio”—is generating active discussion online and highlighting strong community cohesion.
Positioning as the “First stop for Crypto Asset Trading”
With over 1,700 trading pairs and services in nearly 200 countries, 币市 is committed to being the go-to platform for crypto asset trading. Moving forward, the platform plans to introduce more diverse local payment methods and further enhance localization. With a rich product lineup and outstanding localized user experience, BitMart is well positioned to achieve new breakthroughs and consolidate its leadership as the “first stop for crypto asset trading” in the competitive market.
Looking Ahead to the Next Stage of Competition
“币市” represents not just a rebranding, but a holistic localization effort tying together product, service, and community strategy for the next round of international exchange competition. As regulatory frameworks clarify and institutional capital accelerates into the space, platforms must meet the risk control demands of professional clients and the user experience expectations of retail traders.
With the new identity of “币市,” BitMart is setting forth anew in the world. Whether this move can cement its foothold in the crypto market—and even spur the next wave of mainstream adoption—is something the industry will keenly watch. One thing is certain: the localization race has officially begun.
About BitMart
BitMart is a premier global digital asset trading platform with more than 12 million users worldwide. Consistently ranked among the top crypto exchanges on CoinGecko, BitMart offers over 1,700 trading pairs with competitive fees. Committed to continuous innovation and financial inclusivity, BitMart empowers users globally to trade seamlessly. Learn more about BitMart at Website, follow their X (Twitter), or join their Telegram for updates, news, and promotions. Download BitMart App to trade anytime, anywhere.
Disclaimer:
The information provided is for informational purposes only and should not be considered a recommendation to buy, sell, or hold any financial assets. All information is provided in good faith. However, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of such information.
All crypto investments, including earnings, are highly speculative in nature and involve substantial risk of loss. Past, hypothetical, or simulated performance is not necessarily indicative of future results. The value of digital currencies can go up or down and there can be a substantial risk in buying, selling, holding, or trading digital currencies. You should carefully consider whether trading or holding digital currencies is suitable for you based on your personal investment objectives, financial circumstances, and risk tolerance. BitMart does not provide any investment, legal or tax advice.
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